7+ Winning Product Bundle Examples to Steal

Whether it’s an enticing upsell or a well-thought-out cross-sell, the right product bundle can increase revenue and boost profits long term. The thing is, optimizing your product bundling strategies the right way takes a certain type of finesse — the kind of finesse that the product bundle examples in this post are oozing with. 

In this post, we highlight seven winning product bundle examples that you can use to inspire new strategies to one-up your competitors. This includes optimized examples from these big eCommerce brands:  

But before we show you how to bundle, let’s quickly look at strategies to help you determine what to bundle.  

How to Choose the Right Products to Bundle 

A good bundle will not only help boost conversions but help ensure your store is consistently profitable. And the key to profitable bundling is ensuring that grouped products: 

1. Make sense together in terms of use or category 
2. Offer potential customers increased perceived value 
3. Speak directly to a customer’s personalized needs 
4. Boost AOVs (average order values) while answering important retail KPIs

An example of a brand that is masterful at combining all of the above is online retailer Yellow Shoes. Take a look at the two product bundle examples below. They use promotional bundles for seasonal sales and harness the power of automated merchandising to sort products and create upsell bundles. 

Ultimately, you want to ensure you consider buyer behavior and backend retail analytics to find bundles that will entice your specific shoppers to check out while ensuring you are making maximum profit. A strategy that has enabled Yellow Shoes to increase their add-to-cart rate by 30% YoY. 

To get you started, here are some examples of metrics you can use to choose the right products to bundle: 

• SKU profitability
• Customer behavior 
• Conversion rates (pairing top and bottom sellers) 
• Time on store (pairing with a promotion to motivate slow movers) 

Now, let’s look at some more winning product bundle examples from successful online retailers that you can steal before peak season. And why would you want to steal these strategies? Product bundling helps you to: 

• Simplify the shopping experience 
• Increase sales 
• Decrease marketing spend 

Let’s jump in. 

7 Product Bundle Examples

1. Gift Set Bundling (Sephora) 

Gift set bundling is a great way to increase AOVs while offering the perfect solution to a very clear customer problem: gift buying. Not only does it help alleviate the stress of choosing the right gift, but it increases the value in the mind of a customer. 

Sephora’s value sets category offers a mountain of inspiration for gift set bundling. 

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These are particularly effective when combined with seasonal promotions or events. 

2. Virtual Bundle Prompts (Amazon) 

Launched at the end of 2020, Amazon’s virtual bundles enable sellers to offer multiple FBA products under one listing. This makes it a lot easier for brands selling on Amazon to create custom bundles for their customers. Here’s a price product bundling example.

Duplicating the above example on your own store as a way of upselling could be a big win regarding AOVs. Not only does it offer the customer all the benefits of a bundle in terms of convenience and value, but it also gives them a sense of control.

3. Advanced Cross-Selling (ASOS) 

Cross-selling is undoubtedly not new. However, with more advanced product sorting automation available today, brands can better ensure they offer just the right product to the right shopper at the right time. This is something big brands like ASOS know all about. 

Here, they combine “You might also like” and “Buy the look” cross-sells in their product pages that essentially enable shoppers to create their own product bundles in the checkout, based on aesthetics or style. 

4. Build Their Own Bundles (M.M. LaFleur) 

Female-founded M.M. LaFleur is a fashion startup that commits to donating 10% of their yearly profits to organizations that support and promote the success of women. Positioned as a power-casual clothing line, their capsule wardrobes enable customers to build their own clothing bundles. 

Highlighting capsules based on different seasons and styles, often inspired by successful women, customers can mix and match to create their own. 

5. Complete Kits (Dollar Shave Club) 

Since launching, Dollar Shave Club has expanded its model outside of subscription-only product options. One of these options includes their popular shaving kits, where shoppers can get everything they need to shave, without the long-term commitment. 

6. Discounted Combined Collections (Kylie Cosmetics) 

Kylie Cosmetics is no stranger to trends. In fact, they are, more often than not, setting them. Launched in October 2021, Kylie Baby is one of Kylie Cosmetics' newest categories. Although they sell products individually, many of their offers are bundled. 

Here is their Mini Baby set bundle, in which they created a bundle with smaller baby sets and other products. The advantage? Discounts and shopper convenience. 

By offering a strategic discount, Kylie Cosmetics upsells one collection into another collection. And as an added bonus, it’s positioned as an excellent gift for babies and kids of all ages.

7. Customizable Bundles and Kits (Wild One) 

If you want to take your product bundles a step further, then adding customizable features for personalization can be very effective. And it doesn’t have to be complicated! Here is a good product bundle example from Wild One that does just that. 

Here, shoppers can mix and match harness and collar colors and sizes. They can also easily add a Treat Pouch upsell. 

Final Thoughts: Think Like a Customer, Optimize Like a Pro 

When it comes to creating product bundles that convert, the key is finding combinations that fit customers' needs in terms of value and compatibility. Simultaneously, you want to be sure that you are considering important backend retail KPIs — something each of these product bundle examples set out to do. Let’s recap. 

And, when you add advanced merchandising to the mix, you are ensuring that you show: the right product bundle, to the right shopper, at the right time. This enables you to increase conversion chances while improving profits. 

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