How Kimonix Delivered a 142% Improvement in Collections Conversion Rate for JD Sports

JD Sports is a prominent clothing brand based out of Israel, with extensive experience navigating the complexities and challenges of online retail. With the objective of elevating their online conversion rate, JD Sports sought the expertise of Kimonix — known as one of the web's top providers of eCommerce optimization solutions.

The Challenge

The primary goal of JD Sports was simple yet ambitious: increase their collections conversion rate by a significant margin. The team sought to test whether Kimonix could deliver desired results in eCommerce optimization through advanced sorting strategies. Their focus: find a way to test multiple approaches simultaneously and measure real impact.

The Solution

JD Sports employed Kimonix to execute a precisely structured A/B testing strategy on one of their central collections. The team executed two distinctive sorting approaches:

First, implementing eCommerce merchandising best practices with the original sorting unchanged — providing a baseline of the original conversion rate. Second, employing Kimonix's multi-segment collection setup. This strategy organized collections to showcase varied product types in each row — T-shirts, pants, shorts, sweatshirts, and more — each with a unique sorting strategy factoring in sales, conversion rate, variants in stock ratio, and additional elements.

The Results

Within just one week of A/B testing, JD Sports witnessed impressive results. With the advanced sorting strategy provided by Kimonix, the collection's conversion rate skyrocketed by an unprecedented 142%. This case study provides compelling evidence of Kimonix's potential to revolutionize online retail strategies — implementing data-driven decisions to optimize the shopping experience, leading to remarkable improvements in conversion rates.