From Inventory to Sales: Your Full eCommerce Tech Stack
If you’re looking for digital tools for retail efficiency, you’ve come to the right place.
Having just the right eCommerce tech stack at your disposal can help you streamline your operations, increase engagement, reduce costs, and increase your overall profits.
But with so many eCommerce software solutions out there, which ones should you choose? This list covers everything you need — from optimizing merchandising to enhancing post-purchase support.
Let’s jump right into it.
Online Retail Tech Solutions for Merchandising and Inventory Management
1. Kimonix
Kimonix is the first must-have retail automation solution in your tech stack. It’s a holistic, AI-powered merchandising and product sorting tool that can increase retail profits by as much as 30%. It does this by enabling more complex online merchandising strategies using multi-parameter product sorting that aligns with your unique business objectives.
Here’s how Kimonix can help you manage and upgrade your online merchandising strategy:
Features:
- Next-level collection manager where merchants can build intuitive, multi-segment, dynamic collections
- Innovative collection resort capabilities that use sophisticated analytics and functions
- AI-driven 1:1 product recommendations across your store
- Built-in collection A/B testing to fine-tune and improve sorting performance
- Personalized product recommendations for email campaigns (Klaviyo and others) and digital ads (Facebook and Google)
Get the app here, or book a 1:1 demo here.
2. Weather Spot (Up-and-Comer)
Next on your eCommerce tech stack list is Weather Spot. Weather Spot is a Shopify app that connects your promotions to real-time weather changes, making it ideal for seasonal, apparel, and outdoor products. The idea is that by dynamically adjusting discounts based on current weather conditions, promotional products become more relevant to the shopper.
Features:
- Instant weather triggers for launching personalized promotions
- Synchronized integration to align discounts with live weather conditions
- Responsive pop-up coupons based on local weather data
- Detailed tracking of sales generated from weather-driven promotions
3. Extensiv Order Manager (Formally Skubana)
Extensiv Order Manager is a robust eCommerce SaaS tool that enables online retailers to automate order management, control and replenish inventory, and integrate and track shipping from one centralized platform. It best suits medium-to-large retailers managing high inventory volumes across several channels. Let’s take a closer look:
Features:
- Centralized order management for easy multichannel sales and fulfillment
- Up-to-the-minute inventory tracking to ensure accurate stock levels and replenishment
- Automated shipping integration to improve order processing and delivery updates
- Detailed demand forecasting powered by detailed insights to optimize inventory
- Complete insights across all sales and fulfillment channels
Book a personalized demo here.
Online Retail Tech Solutions for Customer Support and User Experience
4. Zendesk for Retail
Zendesk for Retail is designed explicitly with eCommerce and omnichannel brands in mind. Its most significant selling point is that it centralizes customer service queries for faster, more efficient responses and is ideal for stores of any size who want a cohesive customer support experience across multiple platforms. Zendesk is better suited for medium-to-larger omnichannel retailers; watch this video to see why:
Features:
- Complete shopper profiles for personalized support
- Simple omnichannel support to assist customers on chat, social media, and more
- Answer Bot, an AI-assisted self-service for handling FAQs
- Vendor management tools
- Unified customer data that integrates shopping history, inventory, and preferences
5. Gorgias
Another customer service platform worth considering is Gorgias. Gorgias helps online stores by integrating customer support across email, chat, and social media and automating tasks like order updates and returns.
Best suited for small-to-midsized eCommerce brands who need integrated support tools, Gorgias is more tightly focused on Shopify (and other eCommerce platforms) than its bigger competitors, such as Zendesk, mentioned above.
Features:
- Synchronized customer support platform that integrates with 100+ apps
- AI-boosted automation for consistent, on-brand customer messaging
- Personalized campaigns designed to improve GMVs (gross merchandise value)
- In-platform Shopify order management that enables you to create, edit, and refund orders
6. Narvar Returns and Exchanges
If you’re looking for retail business software that specifically deals with after-sales support, then Narvar could be a good fit. Narvar Returns and Exchanges is a Shopify-specific, post-purchase experience platform that handles shipping, tracking, and returns. It’s designed to help merchants keep sales, lower costs, and turn refunds into retained revenue by offering flexible exchange options.
Features:
- Flexible exchange options to convert refunds into retained revenue and store credit
- Convenient, no-box-needed return solutions with access to 200k+ drop-off points
- Intelligent return routing to optimize cost savings
- Fraud prevention tools powered by detailed data
Online Retail Tech Solutions for Marketing and Retention
7. Yotpo
A very worthy addition to your eCommerce tech stack is Yotpo. Yotpo offers a full suite of tools on their eCommerce retention platform, including SMS and email marketing, review and UGC collection and optimization, and subscriber retention strategies. Let’s take a look at how their newly structured platform works:
Features:
- Shopify apps for each solution to pick and choose from, based on needs (Subscriptions, Social Reviews, Email & SMS Marketing, and Loyalty & Rewards)
- Connected customer data layer to gain insights from all channels and predict future customer behavior
- Cohesive, personalized journeys that can be launched at scale with just a few clicks
- Performance optimization tools that offer real-time analytics and actionable recommendations
- Integrated SMS and email marketing and customizable loyalty and referral programs
8. Klaviyo Marketing Automation Tools
If you’re looking for another marketing platform that offers multiple tools, then Klaviyo is a popular choice for eCommerce brands. Known for its easy-to-use email and SMS marketing tools, Klaviyo has grown its retention and marketing suite to include mobile push, review collection and optimization, web forms, and advanced customer analytics.
Features:
- Automated workflows that trigger email, SMS, and push notifications
- Targeted campaign management for one-time promotions, product launches, and newsletters
- Comprehensive data integration to unify customer insights
- Well-developed customer segmentation and AI-enhanced optimization tools
9. Retention.com
Next on our eCommerce tech stack list is Rentention.com. Retention.com offers three main products: Reclaim, Grow, and Retention Pixel, each with unique features. Here’s a breakdown:
- Reclaim: Designed to help Shopify merchants bridge the gap created by Apple's privacy updates in iOS 15. It enables Klaviyo to track store site visitors for up to six months instead of seven days, mitigating the limitations imposed by Mail Privacy Protection.
- Grow: Grow promises to identify online store visitors who leave your site without purchasing by leveraging its publisher network to capture active email users from the last seven days.
- Retention Pixel: Created to overcome the limitations imposed by iOS 14, browser privacy updates, and third-party cookie restrictions, it uses a first-party pixel that isn’t easily blocked, allowing it to identify up to 40% more site visitors.
Here is one of Retention.com’s clients talking about using these features and tools:
Features:
- Identity resolution technology to capture emails from anonymous visitors
- Extended visitor tracking for up to 2 years, boosting recovery from cart, browse, and product abandonment
- Dormant subscriber reactivation using live signals
- Frictionless integration with over 100 platforms, including Shopify, Klaviyo, and Salesforce
10. StoreYa eCommerce Marketing Tools
When it comes to retail automation solutions for eCommerce, StoreYa is another popular choice. Focusing on digital ad automation and optimization, they have a variety of Shopify apps for specific marketing needs. This includes apps that help audit and optimize Facebook ads for eCommerce and write and automate product descriptions. However, their most popular eCommerce marketing tool is Traffic Booster. Let’s take a closer look.
Features:
- AI-guided bid optimization to scale conversions, decrease spend, and improve overall ROAS
- Automated product feed optimization for Google Shopping
- Real-time keyword management to continuously optimize on auto-pilot
- Ad management across all your advertising channels, including Google, Facebook, Instagram, and YouTube
Get a 33% discount on the first month here.
Online Retail Tech Solutions for Reviews and Social Proof
11. Loox
When it comes to social proof, Loox is a popular solution. With a rating of 4.9 and over 20k reviews, their Shopify app promises to help online retail brands build trust and drive sales by automatically collecting product reviews with photos and videos. Additionally, it enables you to display product reviews on fully customizable widgets without slowing down your site.
Features:
- Image and video product reviews gathering through personalized emails and review forms
- Customizable review widgets that blend with your branding
- One-click referral system to expand your customer base and drive sales
- Review synchronization across Shop App, Meta Shops, Google Shopping, and Google Search
12. REVIEWS.io
On the other hand, REVIEWS.io could be a good fit for newer stores with small budgets. This eCommerce service offers store brand and product review collection options and reward and loyalty-building tools. REVIEWS.io promises to collect, manage, and display product reviews from various sources, including Google reviews. Let’s take a closer look:
Features:
- A review management system integrating with multiple channels and 50+ tools
- Machine-driven review requests sent through the dashboard or via integrations
- Shoppable UGC galleries created from photo and video reviews or Instagram mentions
- Star ratings and trust badges for Google Ads and Search across your site
Download the Shopify app here.
Online Retail Tech Solutions for Fulfillment and Logistics
13. ReturnGO
When it comes to digital retail tools for fulfillment and logistics, ReturnGo is a popular addition. This is because it enables eCommerce stores to automate returns and exchanges with a branded self-service. This means more straightforward and more cost-effective returns management. Here’s how ReturnGo can improve your returns systems and outcomes:
Features:
- Flexible exchange options, including product/variant exchanges, gift returns, order cancellations, and store credits
- Adjustable automation rules for easy swaps, refunds, approvals, and credits
- Pre-paid return shipping labels automatically generated for shipping and tracking
- Wide-ranging integrations with shipping carriers, 3PLs, ERPs, help desks, and APIs
14. ShipBob
ShipBob is a complete fulfillment retail software that offers warehousing, packaging, and shipping. It promises to help online retail businesses provide more efficient order fulfillment that can compete with your fastest competitors by managing the entire logistics process for you. Best suited for small-to-midsized retailers looking to outsource fulfillment, their products include order fulfillment services, inventory management, and omnichannel synchronization.
Features:
- Same-day shipping options for eCommerce orders across multiple sales channels
- Customizable packaging solutions for branded unboxing experiences
- Global logistics network with 50+ warehouses across the US, Canada, Europe, and Australia
- B2B fulfillment services for 100+ EDI-compliant retailers and effortless Shopify integration
Check out the Shopify app here.
Online Retail Tech Solutions for Design and Project Management
15. Canva
No eCommerce tech stack would be complete without an easy design tool, and Canva is a great option. Allowing merchants to quickly create high-quality visual content without needing design expertise, you can make anything from social ad graphics to products with a click of a button.
But don’t be fooled by its reputation for being easy. It is versatile and scalable, and not just for smaller or starter stores. Larger retailers can also benefit from its ability to quickly produce high-quality, on-brand visuals and its team collaboration features, making design across multiple staff or service providers as smooth as possible.
Features:
- Extensive design templates for everything from logos to social media posts, presentations, and websites
- AI-infused design tools like Magic Write and Magic Edit to create on-brand content
- Collaborative workspace for real-time editing and feedback, and customizable Brand Kits
16. Notion
Product management tech is another retail business software must-have. Why? It enables your teams to organize tasks, documents, and workflows in one place — especially helpful as more and more eCommerce tasks go remote. One of the best things about Notion is its flexibility, which enables you to create custom dashboards, manage projects, and collaborate efficiently.
While Notion doesn't directly integrate with Shopify, you can use Notion for a host of tasks, including:
- Maintaining a central knowledge base of customer service scripts, FAQs, and policy documents
- Planning and tracking product launches, marketing campaigns, and website updates
- Sharing documents, updates, and meeting notes in real-time with teams and/or service providers
Features:
- Flexible project management with custom views like Kanban boards, timelines, and task lists
- AI-powered assistance to generate ideas, edit content, and find information across your workspace
- Collaborative workspace to instantly share, comment, and suggest
- 100+ content types to help you build wikis, docs, and projects, and simple integrations with your favorite tools
Online Retail Tech Solutions for Subscription Management
17. Recharge
From recurring payments to customer management, Recharge has everything you need to automate and optimize recurring orders. Designed to offer responsive subscription plans and provide a personalized experience for subscribers, it is an excellent addition to any eCommerce store looking to add or better manage subscription products.
Features:
- No-code, adjustable customer portals that maintain brand consistency
- Churn management tools designed to understand and prevent customer cancellations
- Robust and flexible API to fully customize your subscription experience
- Synchronized checkout process that simplifies transactions, no matter the cart’s contents
Retail Tech Solutions for Store Automation and Analytics
18. Shopify Flow (Free)
Shopify Flow is a free Shopify app that enables you to automate backend processes like inventory management and order fulfillment. It’s a good addition to your eCommerce tech stack, because by automating your repetitive tasks, you can save a lot of time to spend on other essential functions, like growth or sales. Let’s take a closer look at how it works:
Features:
- Pre-built templates for automating popular use cases from inventory management to fraud prevention
- Conditional logic and multi-action workflows that allow for full customization and flexibility
- Integrations with tags, meta fields, and apps like Slack and Google Sheets
Find out more about the app here.
19. Heap
Another retail operations technology to invest in is Heap. Heap is an advanced analytics platform that aims to optimize customer interactions based on data to help you better track customer behavior. It automatically captures user behavior data, such as clicks, scrolls, form submissions, and purchases, without needing manual tagging. It then provides granular insights and heatmaps to help retailers maximize site navigation and improve user experience.
Features:
- Complete data capture with a single snippet
- Advanced data science tools that identify key friction points and opportunities
- Integrated session replay that provides full context on user actions
- Over 100 integrations across your eCommerce and retail tech stack
Before You Go…
We get it: the market is saturated, and your budget is tight, so having every tool in your arsenal may not be feasible. So, if you have to narrow down your eCommerce tech stack, where do you start? With the must-haves! Here’s how:
First, recap the list of tools you have at your disposal:
Next, look for any significant gaps in terms of reaching your KPIs to see where digital retail tools could plug the hole. These are your must-have tools. Once they are in place, look where your retail operations technology could improve your metrics further to help you stay ahead of your closest rivals. Because, as we know, every little point counts in a big way.
Then, if you have some loose change in your budget, you could add some of the nice-to-haves.
Eventually, as your business grows, you want an eCommerce tech stack that helps you optimize and automate as much as you can. This will help you keep costs down while improving performance — ultimately driving your long-term retail ROAS.
Be sure to follow this post for new additions and eCommerce technology releases.
Happy selling!
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