Jewelry Retailer Swarovski Increased Profits by 8% in Just 4 Weeks with Advanced Merchandising

Swarovski is an omnichannel retail brand under the umbrella of YALON — the official representative in Israel of the global Swarovski company. Their store includes a high-traffic online store and seven brick-and-mortar locations.

The Challenge

Swarovski needed to push slow-moving inventory without decreasing exposure to bestsellers and disrupting conversion rates. Their Shopify store only allowed one sorting parameter from a limited list, calculated over all-time data — preventing them from optimizing for non-moving stock.

They needed to shift slow movers by pushing them to the top of collections without risking decreased bestseller exposure.

• Increase sales while reducing non-moving inventory
• Reduce non-moving inventory without disrupting conversion rates
• Implement an advanced sorting strategy considering multiple parameters simultaneously

The Solution

Kimonix built tailored sorting strategies for each collection using multiple parameters simultaneously: sales, conversion rates, days to finish inventory, inventory levels, and margins — each parameter ranked based on business goals.

The three-step approach: (1) Created a multi-parameter sorting strategy, (2) Established the influence of each parameter based on collection goals, (3) Used advanced AI for continuous optimization with real-time data.

The Results

After four weeks, Swarovski achieved a 29% reduction in non-moving inventory, a 72% increase in daily sales rate of top 10% products by inventory volume, an 18% increase in overall conversion rates, and an 8% increase in profits.