Intersport DK, part of the global Intersport network, has been a trusted name in sports retail since 1968. With over 60 stores and 700 employees across Denmark, they are dedicated to providing customers with high-quality sports gear and excellent service, helping everyone lead an active lifestyle.
Intersport DK wanted to promote their top-performing products to improve CTRs. However, they also wanted to factor in pricing to increase revenue per order. This was something their current single-parameter collection strategy was not able to do.
Their main goal was to test Kimonix's AI sorting, which uses multiple ROI-focused parameters, against their current collection strategy to measure its impact on conversion rates and the types of products that receive clicks.
Using Kimonix AMS (AI Merchandising Strategy), Intersport DK optimized their primary collection, which had the highest traffic and sales, by dynamically sorting products based on real-time data. Our AMS takes into account advanced parameters like sales performance, inventory, margins, and more, to ensure each collection is sorted with the most effective strategy.
93% Increase in Average Collection CTR
Increase in Average Product Price Among the Top 16 Products
Intersport DK’s average collection CTR increased by 93%, while the price increased by 46% in just one week.
By integrating Kimonix’s AI-powered merchandising, Intersport DK transformed their collections, achieving significant improvements in both customer engagement and revenue. This success highlights the value of using data-driven strategies to align product sorting with business priorities.
