After Integrating Kimonix's AI-Driven Sorting, Intersport DK Sees a 93% Increase in Collection CTRs in Just 1 Week

Intersport DK, part of the global Intersport network, has been a trusted name in sports retail since 1968. With 60+ stores and 700 employees across Denmark, they are dedicated to providing customers with high-quality sports gear and expert service.

The Challenge

Intersport DK wanted to promote top-performing products to improve CTRs, while also factoring in pricing to increase revenue per order. Their current single-parameter strategy couldn't accomplish both goals simultaneously.

The objective: test Kimonix's AI sorting — which considers multiple ROI-focused parameters at once — against their current strategy, and measure the impact on conversion rates and the types of products customers were clicking.

The Solution

Using Kimonix AMS (AI Merchandising Strategy), Intersport DK optimized their primary collection — the highest traffic and sales collection in their store — by dynamically sorting products based on real-time data. The AMS considers advanced parameters including sales performance, inventory levels, and margins to surface the best products at the right moment.

The Results

In just one week, Intersport DK's average collection CTR increased by 93%, while the average product price among the top 16 products increased by 46%. The results transformed their collections with significant improvements in both customer engagement and revenue per click.