How Tapcart & Kimonix Drove 93% App Retention and 67% Profit Growth for SikSilk
SikSilk is a UK-based fashion brand recognized for their fusion of sportswear and street style. Established in 2012 by friends Barry Gill, David Thompson, and Sam Kay from Scarborough, North Yorkshire, the label has rapidly gained a strong following, especially among younger audiences who love their bold, modern aesthetic. With retail locations and partners throughout the United States, Europe, and Australia, SikSilk has cultivated a worldwide fan base.
67%
Share of Total Gross Profit
31%
Monthly Revenue Contribution
93%
App Retention Rate
The Challenge
Looking to scale their store performance, SikSilk needed a more efficient system to handle intricate inventory operations, organize collections seamlessly, and maintain a unified, premium shopping experience across all regions and devices.
Their merchandising team needed a solution that could sort collections dynamically based on products that have core sizes in stock, and simplify merchandising within Shopify Markets. This complexity was further amplified on mobile, where SikSilk needed the same real-time, size-aware merchandising logic to power their Tapcart app and deliver a consistent experience across all shopping channels.
The Solution
Kimonix equipped SikSilk with advanced collection sorting capabilities, allowing the brand to automatically sort products in real-time based on over 100 parameters — including variants in stock (enabling automatic sorting based on main-size availability), revenue, margin, and more.
Additionally, Kimonix's Shopify Markets integration offered an easy, hassle-free, plug-and-play solution to one of Shopify's biggest challenges: localized merchandising per market. This feature streamlined SikSilk's multi-regional operations, ensuring that customers across markets see the most accurate, localized inventory every time they shop — across both web and their Tapcart mobile app.
The Results
Over a period of 30 days, SikSilk's Kimonix-managed collections generated 31% of the brand's total monthly revenue and delivered an impressive 67% of total gross profit.
This performance extended seamlessly into SikSilk's Tapcart-powered mobile app, helping the brand maintain an exceptional 93% app retention rate among its most loyal customers. By combining smart automation, dynamic variant-level control, and intuitive merchandising, SikSilk now delivers a more personalized and frictionless shopping experience across all channels.
Conclusion
What SikSilk Says
“If you're a Shopify merchant dealing with multi-location inventory or fashion sizing challenges, I highly recommend Kimonix. They've truly helped elevate our eCommerce operations! Five stars all the way.”
Christopher Langshaw
eCommerce Manager, SikSilk
“Intuitive, powerful merchandising is at the core of what makes SikSilk's app such a successful channel for their most loyal customers — it's what helps them maintain a 93% app retention rate. The cherry on top is Tapcart's Shopify Markets localization, which tailors language and currency by region and allows their global ambitions to scale.”
Jon Knott
Director, Ecosystem Partnerships, Tapcart
“Kimonix's new markets fix allows us to manage multiple stock locations seamlessly, which has streamlined our inventory across different regions. The ability to sort products by sizes based on stock availability has made browsing much more intuitive, reducing cart abandonment and improving the overall shopping experience.”
Christopher Langshaw
eCommerce Manager, SikSilk
Key Takeaways
67%
Share of Total Gross Profit
Over a period of 30 days, SikSilk's Kimonix-managed collections generated 31% of the brand's total monthly revenue and delivered an impressive 67% of total gross profit.
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