Workshops
Ecommerce merchandising workshops for Shopify Plus brands
Interactive sessions with a small group of Shopify Plus brands. Leading brands share how they run merchandising, personalization and search, with real stores on the screen, and the floor stays open for your questions and your own tips.
Next workshop
Thursday, October 8, 2026 · 11:30 AM ET / 5:30 PM CEST
Workshop: Inside True Classic's BFCM Strategy
In this interactive workshop you'll learn from True Classic, one of Shopify's largest apparel brands, how they prepare for the biggest sales period of the year. Topped off with expert insights from Shopify's Sr. Merchant Success Manager for True Classic and BYLT, and BFCM merchandising strategies from Kimonix's CEO.
Hosted by
How the room runs
Practitioners share what they actually do
A brand walks through its own preparation, with real stores on the screen rather than a deck of principles. Sometimes a platform partner joins them.
Kimonix adds what the data shows
The patterns we see across large Shopify catalogs, including the ones that contradict the advice everybody publishes.
Then the floor is yours
Ask the panel about your own catalog, and share the tip that worked for you. The room learns as much from the participants as from the hosts, which is why the group stays small.
What you leave with
Best practices from brands who have run BFCM before
Real examples from live stores, not principles on a slide
Answers to your own questions, asked in the room rather than filed in a form
Brands that have been in the room
Workshop FAQ
Want a workshop of your own?
We run private sessions, and we co-host them. They are free, with no obligation to become a customer. Tell us which of these you are and we will work out the format with you.
Brands
A private session for your team, with your own catalog on the screen instead of someone else's.
Tech partners
Co-host a session with us and bring what you see across your own merchants to the room.
Agencies
One session covering several clients preparing at once, rather than repeating the same advice on every call.